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天虹商场股份有限公司（股票简称：天虹商场，股票代码：002419）是中外合资的连锁零售企业，其控股股东是中国航空工业集团下属的中国航空技术深圳有限公司。

    1984年成立以来，通过人本、科学的管理，专业、高效的运营，公司取得了卓越的业绩，实现了跨越式的发展。公司旗下拥有“天虹”与“君尚”两大零售品牌。截至2014年4月底，天虹品牌在北京、广东、福建、江西、湖南、江苏、浙江、四川等省市开设了58家直营分店及以特许经营方式管理2家分店，君尚品牌在深圳、东莞共开设了2家直营分店。公司已连续13年入围中国连锁百强企业，是国内最早引入精益六西格玛、平衡计分卡、卓越绩效管理模式的零售企业。

    公司在国内首创“百货+超市+X”的业态组合模式，在此基础上根据目标顾客的不同，以城市中心店和社区购物中心两种模式经营百货商场，打造以“亲和、信赖、享受生活”为核心价值的品牌。多年的潜心经营获得了消费者、利益相关各方以及社会各界的广泛赞誉，顾客满意度、供应商满意度、员工敬业度始终保持在优良水平，2007年、2008年、2010年和2011年分别获得了“深圳市市长质量奖”、“全球战略执行明星组织”、“中国零售业员工最喜爱的公司”、“中国人才发展最佳企业”……

    天虹将始终坚持“有效益扩张”和“可持续发展”的原则，立志将公司塑造成全国一流的零售企业，与顾客分享生活之美。

About us
Rainbow Department Store Company Limited (Stock abbreviation: Rainbow Department Store; stock code: 002419) is a chain retail joint venture, whose controlling shareholder is CATIC  Shenzhen Company Limited, a subsidiary of Aviation Industry Corporation of China.

Since the establishment in 1984, Rainbow has gained remarkable results with human-oriented and scientific management and professional and efficient operation, achieving a great leap-forward development. Rainbow Department Store Commpany owns two ratail Brands of "Rainbow" and "Dreams-on".By the end of April, 2014 , in addition to 58 regular chains in cities and provinces like Beijing, Guangdong, Fujian, Jiangxi, Hunan, Jiangsu, and Zhejiang, Sichuan, Rainbow is also franchised to manage 2 department stores, and Dreams-on has 2 regular chain stores in Shenzhen ,Dongguan.  As consecutively listed in Top 100 Chain Retailers of China for  13 years,  Rainbow is also the first retailer to introduce Lean Six Sigma, Balanced Scorecard, and Performance Excellence Model in China.

By initiating the operation mode of "department store + supermarket + X" at home, Rainbow, on the basis of different target customers, manages both downtown-based and community-based department stores, committed to building a brand with an affinitive, reliable, and life enjoying core value. Rainbow, keeping excellent in customer satisfaction, supplier satisfaction, and employee engagement, is well accepted by all walks of life and the whole society with wholehearted devotion. In 2007 and 2008, 2010 and 2011 Rainbow was respectively granted as "Shenzhen Mayor Quality Award" , "Star Organization for Implementing Global Strategies", "Best Retail Place to Work and" and  "The best enterprises talent development in china".

Adhering to the principles of cost-effective expansion and sustainable development, Rainbow is dedicated to building a national first class retailer and sharing the beauty of life with all customers.